What I do
I help enterprise technology firms connect with their audiences through compelling content. If you need fresh, unique content to fuel your marketing campaigns, generate leads and develop your brand, I can help take the strain and accellerate you towards your marketing objectives.
B2B technology industry content writer
I write industry whitepapers, video scripts, web copy, blog posts and articles, infographic briefs, press releases, individual emails and multi-step lead nurturing campaigns.
Content marketing consultant
Going beyond content authoring, I provide strategic advice and hands-on consulting services for B2B tech firms, from content audits to content planning and repurposing.
Enterprise IT content specialist
For 13+ years I’ve focused on enterprise software, covering categories like IT management, marketing automation, ERP, agile development and cybersecurity.
WHY DO CONTENT MARKETING?
When you take content out of the marketing mix, what are you left with? Product marketing. Talking endlessly about your technology and how wonderful it is. That might work when customers are in ready-to-buy mode, but if your first contact with them is this late, you can bet your competitors have already got to them.
Content is B2B marketing fuel. With fresh, unique content you can engage with prospects and customers at every stage of their lifecycle. You can make contact, add value, and begin to form a positive, trusting relationship before they even know they have a problem that your technology solves.
When you do it right, you can find and nurture business opportunities before they germinate (and before the competition) so that your technology becomes the obvious choice at an early stage.
% of B2B marketers
...use content to engage with prospects and customers.
% have a documented content strategy
That means 68% do not.
% of B2B marketers
...will produce MORE content in 2016
% rank lead generation
...as the primary goal of content marketing.
Martin Stewart - B2B Tech Marketing Consultant and Writer
I'm a freelance B2B content writer and content marketing consultant working in Edinburgh, UK. I work with clients from fledgling startups to blue chip technology behemoths and everything in between. I focus 100% on enterprise technology marketing because deep domain expertise is essential to creating great content.
@B2BTechMark | @ITSMsavvy
Enterprise Tech/B2B Marketing Blog
Today I rediscovered an IT SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) that I published in my old blog way back in 2012. Yes, it’s very high-level, but has anything really changed? I would like to think that some of the weaknesses have been improved-upon, e.g. more IT people are engaged with business stakeholders, focusing on[…]
This is a reposting of an answer to a Quora question, where somebody was asking how many leads a business should aim to obtain every week? I’m reposting it here so that I can attach a link to a simple spreadsheet (Calculating lead generation targets) so that you can easily run the calculation yourself. It[…]
Many of the startup clients I work with don’t have a Twitter presence. Likewise, there are many established firms that are also lagging. Most often, they’re too busy to think about social media and need a little help getting started or sustaining activity. They ask about how they can use Twitter – and why (some[…]
The word “disruption” is on everybody’s lips. And because it’s the buzz-word of the century (so far), it’s being misused. People are branding incremental evolutions as “disruptive” to get attention (true disruptions are discontinuous; a leap up, not a shuffle forward). Everybody fancies themselves a “disruptor”. I’m sure it’s appearing on a disproportionate number of CVs all over[…]
After almost two years of freelance B2B content writing and consulting, it’s about time to set up my own website; somewhere to share the thoughts and experiences that surface as a by-product of what I do. Launching a website has been on my to-do list for two years now, but I’m usually too busy writing[…]