Content that connects.

What I do

My name is Martin Stewart. I'm a freelance B2B technology writer and content marketing consultant.

I help enterprise technology firms connect with their audiences through compelling content. If you need fresh, unique content to fuel your marketing campaigns, generate leads and develop your brand, I can help take the strain and accellerate you towards your marketing objectives.

B2B content writer

I write whitepapers, video scripts, web copy, blog posts and articles, infographic briefs, press releases, individual emails and multi-step lead nurturing campaigns. Specialty IT whitepaper author.

Content marketing consultant

Going beyond content authoring, I provide strategic advice and hands-on consulting services for B2B tech firms.

Enterprise IT specialist

For 12+ years I’ve focused on enterprise software, covering categories like IT management, marketing automation, ERP, agile development and cybersecurity.

WHY DO CONTENT MARKETING?

Content is fuel for B2B technology marketing campaigns. No fuel, no traction.
Can you do B2B technology marketing without content?

When you take content out of the marketing mix, what are you left with? Product marketing. Talking endlessly about your technology and how wonderful it is. That might work when customers are in ready-to-buy mode, but if your first contact with them is this late, you can bet your competitors have already got to them.

Content is B2B marketing fuel. With fresh, unique content you can engage with prospects and customers at every stage of their lifecycle. You can make contact, add value, and begin to form a positive, trusting relationship before they even know they have a problem that your technology solves.

When you do it right, you can find and nurture business opportunities before they germinate (and before the competition) so that your technology becomes the obvious choice at an early stage.

  • % of B2B marketers

    ...use content to engage with prospects and customers.

  • % have a documented content strategy

    That means 68% do not.

  • % of B2B marketers

    ...will produce MORE content in 2016

  • % rank lead generation

    ...as the primary goal of content marketing.

Martin Stewart - B2B Tech Marketing Consultant and Writer

12+ years in B2B content marketing | 100+ projects | 1,000,000+ words delivered to clients

I'm a freelance B2B content writer and content marketing consultant working in Edinburgh, UK. I work with clients from fledgling startups to blue chip technology behemoths and everything in between. I focus 100% on enterprise technology marketing because deep domain expertise is essential to creating great content.

@B2BTechMark | @ITSMsavvy
Uploaded image

Martin Stewart

Freelance B2B content writer and content marketing consultant
B2B tech marketing is my thing. I’ve done my “10,000 hours” (more like 25,000)…so there isn’t much I haven’t seen and done. With 30 years of IT learning and 12+ years in tech marketing I live in the gap between the two.

WHAT MY CLIENTS SAY

Happy customers accross the ITSM, ITAM, ERP, Marketing Automation, Cybersecurity, Agile Development and Professional Services spaces.

Enterprise Tech/B2B Marketing Blog

I write about enterprise technology solutions, the value they create, the people who buy them, and how to market them.

Get in touch

...for a no-strings chat about how I can help you achieve your B2B technology marketing objectives.