B2B - getting started with Twitter

Getting started with Twitter: Guide for B2B startups

Many of the startup clients I work with don’t have a Twitter presence. Likewise, there are many established firms that are also lagging. Most often, they’re too busy to think about social media and need a little help getting started or sustaining activity. They ask about how they can use Twitter – and why (some[…]

Digital disruption: Lead, follow, flail or freeze?

The word “disruption” is on everybody’s lips. And because it’s the buzz-word of the century (so far), it’s being misused. People are branding incremental evolutions as “disruptive” to get attention (true disruptions are discontinuous; a leap up, not a shuffle forward). Everybody fancies themselves a “disruptor”. I’m sure it’s appearing on a disproportionate number of CVs all over[…]